Hi everyone, I’m Matt — the Director of Technology here at Userplane. As the longest-tenured Userplaner in the building, I’ve seen our technology change quite a bit over the years. And now, it has been almost a year since we made the decision to revamp the platform. A great many hours of planning and development later, we are seeing the first stages of the new product come online in a meaningful sense. So we felt it was a decent time for reflection and also sharing some of the back story on how we got here.
Moving beyond the ability to determine success in a quantifiable sense we looked at the second biggest piece of feedback, which was the rigidness of our existing UI, and made flexibility our primary goal from a user experience perspective. In building the new platform and products we decided an SDK was the right approach rather than a series of apps. Breaking up the experience into its individual components provides a more consistent and easier-to-manage code base on our end, as well as a far more flexible UI. The new UI is truly designed to build social experiences based on the particular needs of the use case, without having to go through a whole new application development cycle.
We are very excited about the technology, direction and vision we have for the product, and what it will mean for our publishers from a user experience standpoint. In addition, we feel the new platform as a new way to drive engagement and even generate new revenue streams.
As it just so has it I will be in London this week for the FutureOfWebApps.com conference so feel free to reach out to me @userplaneMatt if you’d like to sync up and hear in more detail about what we’re doing.